Specialist magazines are an important source of information

Specialist magazines are the most important source of information for dairy and arable farmers when making decisions on regulatory issues. But specialist magazines are also invaluable for decision-making on mechanisation and as a general source of information. These are two of the key findings of the MultiMediaMeter® survey.

Which specialist information channels are used by dairy and arable farmers ? Which are the most popular websites? How highly regarded are specialist magazines? Very specific answers are given to these questions and more in MultiMediaMeter®, the leading media survey for the agricultural sector.

By conducting this nationwide survey, Opraappers Communicatie and ReMarkAble are responding to a clear demand from the industry. One of the remarkable findings is that specialist magazines remain an important source of information for both sectors. Furthermore, the MultiMediaMeter® shows that the internet is a widely used medium. Internet use is already commonplace among graduates and young entrepreneurs.

The MultiMediaMeter® distinguishes between demographic groups, types of goods, management, and the underlying motives of the entrepreneurs. By doing so it enables companies to accurately target their existing and potential customers in arable and dairy farming. In 2010 these twospecialist communications consultancies will conduct the same investigationin the pig industry.